THE IDEA

Built for Bigger Things was a rallying cry for the accounting and bookkeeping industry to eliminate the financial admin that was holding them back from finding out what their 'bigger thing' might be, and how they could then achieve it.

It was a full-scale brand campaign that launched at Accountex, the UK's largest festival for accountants and bookkeepers. From there, the campaign was spurred on by a competition that allowed both accountants and SMBs to win £5,000 simply by answering the question 'What's your bigger thing?'